The Scottsdale CVB is a 501(c)(6) nonprofit, private company that has contracts with the City of Scottsdale and Town of Paradise Valley to conduct destination marketing efforts on behalf of these municipalities. Combined, these entities provided approximately $6 million of the CVB’s $8.9 million budget in 2009-10.

The CVB’s primary funding comes from bed tax collected by Scottsdale resorts and hotels and passed along to the city. Half of the city’s bed tax is allocated to the CVB for destination marketing initiatives.

The city’s Tourism Development Commission (TDC) recommends to the Scottsdale City Council how to allocate the non-marketing half of the bed-tax revenue, which is designated for tourism-related capital projects, special events and more. The city’s relationship with the CVB is overseen by the city’s tourism development manager and the TDC.

Other CVB public funding sources include the State of Arizona, via Proposition 302, where Maricopa County resort/hotel operators and rental car companies collect and pass along an additional tax to the state that is then split and invested in numerous projects.

Additionally, the Salt River Pima-Maricopa Indian Community, which borders Scottsdale on the east, and the Fort McDowell Yavapai Nation, located approximately 25 miles northeast of downtown Scottsdale, invest in the CVB’s marketing efforts. Partnering with neighboring communities is critical for Scottsdale as they continue to build tourism attractions, hotels and other visitor services along Scottsdale’s borders. As partners, we can help to build the region’s attractiveness in the eyes of our group and leisure visitors.

The CVB has been a standalone company since July 2001 after having been an arm of the Scottsdale Area Chamber of Commerce. The CVB has more than 30 full- and part-time employees, along with a volunteer board of directors comprised of local industry leaders who represent a variety of segments from the hospitality and tourism industry.

Vision
Our vision is to position Scottsdale as a world-class vacation, meetings and group travel destination by communicating an image that sells the uniqueness of the Scottsdale experience.Mission
The CVB is committed to enhancing the economic base of Scottsdale and its partnering communities through a strong visitor, meetings and group travel industry. We achieve this by:

• Maintaining a leadership position in Arizona's hospitality and tourism industry
• Positioning Scottsdale in top-performing domestic and international markets to attract targeted, high-value visitors to our resorts and hotels
• Teaming with member businesses to create awareness and excitement among meeting planners, tour operators, travel agents and media in our established feeder markets, while building credibility and interest in our entry markets

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